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AI and how it affecting the Graphic Design world... Or more importantly my work. :)

The AI Frontier: The Good, the Bad, and the Future of Graphic Design

The graphic design world is living through a massive shift. Generative AI tools have moved from fringe novelties to core features in our daily software suites. As designers, we find ourselves at a fascinating crossroads: Do we fight the machine, or do we learn to steer it?

To thrive in this new landscape, we have to look past the hype and honestly assess what AI means for our craft. Here is a breakdown of the good, the bad, and what it means for the future of design.

The Good: Supercharged Efficiency and Endless Ideation

Let’s start with the positives. When used correctly, AI is an incredible assistant that can strip away the tedious, repetitive parts of our jobs.

• Goodbye, Tedious Tasks: Remember spending hours manually masking hair, removing complex backgrounds, or resizing twenty different banner variations? Built-in AI tools now handle these tasks in seconds. This buys us back our most valuable asset: time.

• Rapid-Fire Brainstorming: The blank-canvas panic is gone. By using AI to generate quick mood boards and concept sketches, we can explore dozens of creative directions in minutes. It makes early-stage client alignment much faster.

• Lowering the Technical Barrier: AI helps bridge the gap between imagination and execution. If you can articulate an idea clearly, you can visualise it instantly, allowing designers to act more like creative directors.

The Bad: Homogenisation and Low-Value Commoditisation

Of course, this rapid evolution comes with significant growing pains. The industry is facing real structural and ethical challenges.

• The "Sameification" of Design: Because generative models train on existing data, they thrive on averages. If you rely too heavily on AI generation, you risk creating work that looks like everything else on the internet. It lacks the intentional, rebellious spark that defines true human innovation.

• The Squeeze on Entry-Level Work: The bottom tier of the design market - generic logos, basic social media templates, and routine layout work - is being heavily commoditised. This makes it harder for junior designers to break into the industry and build their foundational skills.

• The Perception of "Easy": When clients see tools generate an image in five seconds, they can lose sight of the strategic thinking, psychological research, and brand strategy that goes into real design. A tool can make a pretty picture, but it doesn't know why that picture solves a business problem.

• The Ethical Grey Zone: The legalities surrounding copyright, intellectual property, and data scraping for training models remain incredibly messy. Utilising AI ethically requires careful curation and strict boundaries.

The Verdict: Soul Over Automation

AI is a powerful calculator for visuals, but design has never just been about making things look good. Design is empathy. It is understanding a client’s deepest fears, speaking to a specific audience's emotions, and solving complex human problems.

AI cannot interview a stakeholder, feel a brand's heritage, or make a counter-intuitive, rule-breaking creative leap.

In my own workflow, I view AI as a co-pilot, not the driver. I use it to speed up the mundane so I can spend more time on what actually matters: strategy, storytelling, and human connection. The future doesn't belong to AI; it belongs to the designers who know how to use it to elevate their unique human voice.

tags: graphic design and ai, graphic design and the future, ai in a graphic designers world
categories: Graphic Design
Tuesday 09.22.26
Posted by Ginny Salmon
 

10 Tips for Becoming a Better Designer

I don’t think there’s a single designer out there that thinks he or she can’t get any better. Design and designers are constantly changing, growing and evolving. Some of it is technology, some of it is trendy; but all change starts with you.

If you want to be a better designer, you have to do something about it. Whether that’s learning something new, trying a different type of project, or thinking about feedback and criticism. Let’s start getting better, today!

1. Learn a New Technique or Skill

Growing as a designer starts with continued education. Whether formal or on your own, there are plenty of ways to learn a new skill or freshen up on a technique that you’ve been wanting to master.

Here are a few ways to get started:

• Take a class as a local college or online.

• Ask a colleague to show you how to do something he or she does well.

• Attend a professional training event or conference.

• Use online videos, or tutorials.

2. Take on a Fun or Personal Project

Sometimes the daily grid of work does not allow you to grow in the ways you want. (Maybe you’ve been wanting to test your hand in a minimalist style, but that’s not something your boss is interested in.) So take that concept on as a personal project.

Refresh or update your portfolio using a new style or technique or offer to help a friend with a small project. Some of these smaller, side projects are a great way to test out some of the ideas and techniques you want to experiment with in a more informal environment.

3. Read, Write or Pursue Other Creative Endeavours

To help keep your creative juices flowing, take part in other creative activities. Most designers agree that creativity comes fairly naturally. It is important to foster that part of your brain outside of work as well.

• Read a book

• Take photos

• Visit a museum

• Write or draw in a journal

• Listen to or make music

• Get out in nature

4. Collaborate

When you are working with other designers or any other coworkers, try to collaborate as much as possible. Sometimes we get too stuck doing our individual parts at our own desks and forget to see what else is happening around us.

Engage more in every aspect of a project. Learn what others are doing to contribute to the project and how to do it. You’ll get a better overall understanding of the complete process, respect the jobs of your teammates and maybe learn more about the process yourself. As many of us were told in school: There are no stupid questions.

5. Get Organised

This may sound overly simple: Get organised.

Organisation will help you feel relaxed and comfortable in your workspace and will help you work more smoothly and efficiently. It will give you extra time to think about projects, work on details and focus on the job (not where files are located).

If your desk or computer is already chaotic, this might seem a little daunting. But you can get organised in as little as a week by creating three sets of files (paper or digital) – current, finished (or to file) and throw out work bi-product. Create a system for keeps files in these folders (grouped by project) for easy access.

6. Set Goals that Will Challenge You

If you are not in the habit of setting design goals for yourself, start now. It often happens naturally in the annual review process where you work, but if not it is important to do it on our own.

Goals should be something achievable but challenging. Set deadlines for these goals and even a reward for yourself when the goal is met.

7. Create a ‘Cover’ of an Iconic Design

Sometimes you don’t know what you don’t know, right? That’s where this fun trick comes in. Create a “cover” design of something iconic. Try to replicate – adding your own design flair, of course, something that people know well.

Before you poo - poo the idea, here’s how it helps:

• It will make you design elements that you might not commonly use.

• It will help sharpen your skills for identifying and matching typefaces and colour.

• It will help you think about and recreate pieces of art.

• It will help you explore what works about the design you are covering and what does not.

• It will help you see trends and techniques that applied to certain periods and how they have changed over time and impacted the work you do today.

One little side note here: This is a design exercise for you to expand your creative thought. Don’t recreate a design for a project or plagiarise another designer’s work.

8. Focus on the Story

The best designs come from projects where the team really understands the story behind the final product. When you are thinking about the design, immerse yourself in the story of the brand or message of the project. Learn as much as you can about it before you even start to sketch out an outline.

And then tell that story with the design. (Every project has one; you just have to find it.)

9. Seek Feedback and Constructive Criticism

Ask for help and feedback regularly. In some environments this comes rather naturally. If you work as a freelancer or in a small office, it may not.

Constructive criticism and feedback should come from multiple sources:

• Employer or supervisor (if you have one)

• Clients

• Coworkers

• Peers and colleagues

• The design community

You may have to seek out this feedback. There are plenty of online resources to help; start with posting a portfolio and sharing the link. Behance appreciations and Dribbble shots are a good way to see what others think about particular projects.

10. Keep It Simple

Just as you would with the design itself, keep it simple when thinking about how to expand your horizons. You don’t have to quit your job and go back to design school to get better. Take small steps every day to refine your design skills.

You are already taking one step in the right direction by reading an article like this one. Reading about design and looking at what others are doing and saying about design will cause you to think about what you are doing and how it relates. Sometimes it is the little things that can make the biggest impact.

Conclusion

What have you done over the course of your career to improve you design skills? What do you plan on doing moving forward to continue to grow as a designer? These are questions every designer should ask internally every so often.

Just as design is constant changing so are the tools and techniques to create it. Continued learning and experimentation will help keep your skills fresh and your talent in demand.


Blog courtesy of: https://designshack.net

tags: how to be the best graphic designer, how to become a good designer, Graphic designer Chichester, graphic design west sussex
categories: Graphic Design, Print, Website Design
Friday 11.15.19
Posted by Ginny Salmon
 

6 Characteristics of the Successful Designer!

1. THICK SKIN

You need to have thick skin if you’re going to be a successful designer. If you don’t have it, that’s okay. It’s something that can be developed. Criticism helps me grow as a designer. What I mean by this is, if someone (be it a client, another designer, or someone else) criticises your work, you’ll be much better off if you learn to handle it and take the positives from the criticism (as opposed to putting up your guard and claiming that they “just don’t get it”). But how do you develop thick skin?

The successful designer needs to be able to separate themselves from their work - this will lessen the impact of criticism. Clients won’t always be happy with the first draft – it doesn’t matter if you stayed up all night, sketched it out in your own blood and incorporated 15 different sub-meanings. Sometimes a client will tell you they don’t like a design, and that’s when you need to be able to separate yourself from your work, put on your thick skin, and forge ahead. People aren’t criticising to tell you you’re a worthless hack – they’re expressing an opinion about a medium that is largely subjective. In fact - they might be right, and they have fresh eyes for the design you spent 8 hours straight on. So don’t take offence, apply it if it’s worthwhile, and continue working on the project. It will probably turn out better than the first draft!

2. BRUTAL SELF-HONESTY

If you want to consistently put out quality work and progress as a designer, you need to be brutally honest with yourself. People have an inherent ability to justify their decisions don’t fall into this trap. At repeated points throughout the design process, ask yourself questions. Hard questions. Is this the best I can do for this project? Is this actually meeting the needs of the client, or am I just telling myself this because I’m frustrated? Is Gotham the best typeface for this client, or am I just being lazy and not pushing the boundaries?

As well, ask yourself brutally tough questions about your skills & your career progression. Am I actually the CSS Guru I tell myself I am? Or am I coasting by on what I already know? When I tell people I’m focusing solely on print design because I find it more rewarding, is that actually true? Or am I scared to branch out?

These are just examples – the depth and scope of the questions will always vary – but brutally self-honest questions like these pave the path to understanding yourself better. When you understand yourself better, you’re one step closer to becoming a successful designer.

3. LOGICAL THINKING

Much has been made of thinking logically, approaching each project with the end user in mind, designing a logo that is versatile. Thinking logically is a huge gap between average designers and great designers. For example, a logo will be used at various sizes from large to small. It would be illogical to design a raster-based logo in Photoshop, because raster-based images cannot be upsized without a loss of quality. Thus, use a vector-based program to make your logos, like Adobe Illustrator.

Thinking logically leads to solid design and career decisions - and it is a stepping stone to a successful design career.

4. GREAT COMMUNICATION

Great communication plays a huge role in the success of your career as a designer. To put it simply, you need to be able to speak plainly about your design choices - why you chose them, and why they work. If you make your design decisions logically, you will be able to communicate why they work to your client. If you’re brutally self-honest during the design process, you will be confident about your decisions - which will help when convincing your client that your design choice is the right one for their business.

To be a great communicator, you have to use words that mean something. Sounds obvious, I know, but you’d be surprised. Most designers “just know” when their design “works”. Being able to articulate why it works is part of what separates good designers from great. For example, say you chose Garamond as the primary typeface for a client’s logo design. Did you choose it because “it looks cool”? Or did you choose it because the client wants to portray her business as traditional/elegant, and will be publishing a variety of print pieces that need to have high legibility as well?

Finally, great communication can be the tipping point in you landing a client and your competitor landing that client. Put yourself in the shoes of your potential client: would you rather put your hard-earned money in the hands of a designer who promises that your logo design will “look totally great”, or in the hands of a designer who promises your logo will “reflect the image you want for your business”?

5. STRONG WORK ETHIC

So, by now, you’re a Creative Suite whiz who knows their design rules & design history. You’re a good, if not great, communicator who makes design decisions honestly & logically. You can take criticism and apply it. So you’re pretty much destined to be the next Sagmeister, right?

Nope. Not if you get up at noon, get in a quick round of Call of Duty, troll YouTube for a while, finally answer a client email at 4pm and then start to make your dinner. This is an extreme example, of course, but the point is the same: if you want to be successful at what you do, you need to work hard at it. Really hard. Ridiculously hard. Seriously, though, if you want to be a successful designer, you need to put in the time. And be brutally honest with yourself again - when you decide to pack it in at 3pm because you “worked like crazy” all day, did you actually work like crazy? Or are you just justifying your reasoning for quitting an hour and a half early?

I’m not saying you have to work 12 hour days every day. But be disciplined. Stick to work during working hours. If you’re a freelancer in a slow period, perhaps try building up some passive income. Or maybe it’s time to learn a new skill. Regardless of the specifics, it boils down to this: the harder you work, the better chance you have at being a successful designer.

6. CONFIDENCE

If you are lacking in confidence, your clients will lack confidence in you. Simple but true - clients can see a lack of confidence like that kid could see dead people in The 6th Sense. The answer to this? Don’t try to fake confidence. Build confidence. Build confidence by asking for criticism (while having thick skin!), thinking logically about your design decisions, being brutally honest with yourself about your design decisions, working really hard, and developing great communication skills.

If you do all these things, you will be confident. Your clients will notice, and they will tell their clients and their friends. Then you will woo them with your confidence (not cockiness though!). And you, my friend, will be a successful designer.

I found this blog a while ago and have to share it with anyone who reads my site as it is so true. Being freelance is tough but definitely worth it.

Many thanks to Jeff Archibald : https://paper-leaf.com/blog/2009/09/6-characteristics-of-the-successful-designer/

branding-2019-social-media2.png
tags: graphic designer, chichester designer, freelance designer chichester, how to be a successful designer
categories: Graphic Design
Wednesday 05.22.19
Posted by Ginny Salmon
 

Graphic Design and Why it's a Great Career

If you're thinking about becoming a graphic designer, then – there has never been a better time. The world is your oyster if you know how to visually communicate ideas that inspire, inform or engage people.

You're in demand too. The creative industries alone rake in £87.4billion each year to the UK economy. In 2015, there were 2.9million creative jobs. And the future is only looking brighter. The UK could become the leading hub for the world's creative industries within a generation, according to the CBI.

We've seen demand for graphic design courses skyrocket over the last five years, with a surge of new students joining campuses in the UK, Australia and North America.

Read on to learn why a career in graphic design could be the best decision you've ever made.

oxygin-design-blo-image.jpg

 

1. You'll learn skills that a robot or machine could never do
Millions of UK workers are at risk of being replaced by robots within 15 years, a study claims. It's depressing news for many, but if you learn something that machines could never do, then you'll be future-proofing your career for many decades to come.

Graphic design is creative and requires human-led intelligence and ideas to respond to trends, tastes and what has already been before. It will never be something a robot can mimic. Sure, the technology to create will continue to make our lives easier as designers, but they'll never replace us. Never.

2. You're satisfying the creative needs of Generation K
You've heard about the Millennials; now it's time to learn about Generation Z – those born between 1995 and 2002. Academic, economist and author Noreena Hertz calls them "Generation K", inspired by Katniss Everdeen of The Hunger Games. She wrote in her article for The Guardian: "Like Katniss, they feel the world they inhabit is one of perpetual struggle – dystopian, unequal and harsh."

You can't blame them really. They were born in "the shadow of economic decline, job insecurity, increasing inequality and a lack of financial optimism." It's an anxious generation.

But what's interesting about Generation K (along with the Millennials) is that they're hugely creative. They love to make things, hack things, and create something new. They're inspired by everything around them – and this is where you and your graphic design skills come into play.

3. Design and branding matters more now
Whilst we're on the subject of Katniss Everdeen and Generation K, you should know that these people don't trust brands or traditional big business. Which is why design and branding matter more than ever before.

The need to create visuals that will attract and win over this tough crowd will ensure design is treated with the respect it deserves. It will be your job as a designer to help win hearts and minds through your creativity. How exciting is that!

4. It's easier than ever before to design for yourself
Technology is cheaper and more accessible. The Internet offers a wealth of inspiration and ongoing learning. Feedback from others can be found in an instant. There has literally never been a better time to design for yourself. Heck, you can even start your own side business and sell your own greeting cards if that's what you want to do.

In fact, once you become a graphic designer, you'll find that your new-found skills will translate to many other parts of your life. You can get really creative once you have an eye for layouts, symmetry, grids and lines.

5. There's never been a better time to live and work overseas
If you're feeling adventurous and want to secure a job overseas, then graphic design is in demand everywhere. In Australia, it's a profession that gives you a good chance of qualifying for a skilled visa.

6. You live in a time when millions could see your work
If showing off is your thing, and you want to see your name (or work) in lights, then graphic design is a huge boost to the ego. Your designs could literally be seen by millions – online, on the street, in newspapers and magazines, on packaging. The world's eyes will be on your creativity. And there's something truly magical about that.

7. You'll be able to survive many twists and turns during your career
Gone are the days when you could enjoy a "job for life". Today, you'll be lucky if you can stay anywhere for more than five years. Reassuringly, graphic design gives you skills that are in demand and can apply to many different career paths. They're transferable. One minute you could be working at a design studio, the next – you're working in-house for a large brand. At time of writing this article, there are over a thousand jobs in graphic design on Monster UK.

8. You'll problem-solve every day, boosting your brain power for a longer life
According to the latest findings in Neuroscience, your brain reaches its peak performance between 16-25 years, and that's when cognitive functioning declines. Bummer. The good news is that we can train our brain to perform better. It's a muscle, after all, and therefore needs regular exercise.

Well, graphic design makes your brain very active. It forces you to problem-solve every day, which challenges you and consequently ensures you're performing at your best capacity. If you want to keep your brain strong, healthy and perhaps smarter, then graphic design can help.

Struggling with a little creative block? Try these lateral thinking brain teasers and logic games to get the creative juices flowing again.

9. In dark times, you'll be able to absorb beautiful, creative things
The world is most definitely a dark place right now. But despite this, there is always something to smile about. Graphic design gives us the daily opportunity to embrace our surroundings, think creatively and absorb the most beautiful things life has to offer.

It's a wonderful career – one that you could argue doesn't even feel like a job. From thinking up colour palettes and solving the next big problem... from choosing the perfect font to happily agonising over the best-weighted paper... graphic design is a wonderful thing.

10. You'll learn the ropes to go freelance if you want to
Apart from refining your typography skills and understanding how to translate a sentiment into an appealing brochure, a career in graphic design will most likely teach you how to be your own boss.

Many designers learn the ropes of entrepreneurship when they work for a studio or agency, particularly if the company is small and they get to see first-hand the daily struggles and challenges.

You might find one day that you fancy a little more independence by going freelance. The benefits of freelancing can be endless. It won't be easy, that's for sure. But isn't it reassuring to know that if the robots haven't taken over in future, you can look forward to a different path – one of many routes open to you, now that you're a graphic designer? What a great time to be creative.

Blog with thanks to :

https://www.creativeboom.com/tips/10-great-reasons-why-its-an-awesome-time-to-study-graphic-design/

categories: Graphic Design
Wednesday 07.04.18
Posted by Ginny Salmon
 
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