Help with Digital Marketing and Social Media.

Let Oxygin Design Studio help with your digital media marketing. We know that you are very busy running your business, so to take the niggling worry about social media and digital marketing away we take over for you. We take your digital presence over and feed your customers and potential clients with information and feedback about your products and services.

We know social media is a great tool for growing your online presence and to build your brand. Whether it’s Facebook, Twitter, Instagram, LinkedIn or Pinterest, we love them all! Social media also can help with SEO (search engine optimisation.) So the ranking of your website on search engines, for example on Google. We also use Pay Per Click (PPC) marketing, such as Google Adwords, we endeavour to make your website appear when your potential customers are searching for you.

We can send out email marketing campaigns so you stay in touch with your customers regularly and keep them in the loop with news, events, and your services and.

We can help your website even further by writing content for you. Keeping visitors interested and engaged in your site in the form on blogging.

We are happy to provide Google Analytic reports to show you the effects of the work we have been doing, so where the visitors to your website are coming from be it social media platforms or if they at the spending more time on your website reading blog posts we can tell.

Analysing data we can continually grow and develop your digital marketing activities. We look forward to working with you!

I have moved! Now I have a new base in Chichester...

I have now moved to a more spacious building with parking and enjoying the view!

Oxygin Design Studio

Unit 5, First floor
Vinnetrow Business Park
Vinnetrow Road
Chichester
PO20 1QH

 

Designing a brand identity - How to create a new brand from scratch

Design a brand identity in 9 easy steps

When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. Do not worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.

01. Strategise from the start

Before starting work on a new brand identity, draw up a brand strategy to form a set of values and a proposition upon which the client and you agree. If this doesn't happen at the start of a project, the client will have no benchmark against which to gauge whether the creative concepts are relevant.

02. Work with a brief

If design concepts are created without thorough briefing on the brand, then both creative and client end up relying too much on an intuitive idea of the solution, and accordingly run the risk of feedback being subjective. A brief that's drawn up from a clear brand strategy enables both parties to rationalise the design decisions.

03. Do your research

Understand the personality of the brand - its history, function and the ethos behind it all. Extract every aspect of who the client is and what the company's about, including the intended target market, how it wishes to be perceived, and formats and outlets for where it wishes to promote itself.

04. Gauge their expectations

It can be a valuable exercise to ask clients to do their own exploration into finding references for their branding: you'll soon see what they like, and - usefully - how broad their understanding of design is.

05. Check the competition

Look at the colours, typefaces and visual styles used by rivals, and then create something truly unique, positioned away from them all. Think of the varied uses, colours and sizes of your design. Then stand back and consider it with your client hat on.

06. Don't rely on the logo

While a logo is sometimes the linchpin that holds a brand identity together and makes it instantly recognisable, brands aren't built on logos alone. When creating a brand identity, don't focus on the separate elements. make sure you always consider the bigger picture and how all the smaller elements interact with one another.

07. Don't ignore the client

No matter how much experience you have, the client knows the product better than you ever will. Rushing in with a set of en vogue visuals might get you praise from your peers, but could be off-kilter with your client's expectations and what's best for the brand.

08. Exercise restraint

Understanding the client's needs is the first step to creating a great brand identity. By limiting colour palettes, details and typography, a simple identity can become timeless and move alongside the client's ever-changing visual landscape.

09. Spot what's special

If that 'something special' about the product or client isn't identified at the beginning, you'll be missing a massive opportunity to connect with the people you're creating the brand for, and the audience it must attract. Get this bit right and you're already halfway there; get it wrong and you'll end up with little to spur your imagination on.

This feature was originally published in Computer Arts issue 191.

Graphic Design

Graphic design, also sometimes known as communication design, is the art of planning and projecting ideas and experiences with visual and textual content. It may include images, words, graphics. The graphic design or a brand can be recognised in an instant or over a period of time. It can happen at any scale, from the design of a single postage stamp to a national bill board moving graphic, or from a company’s logo to content of a newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.
Graphic Design comes in many forms the easiest to recognise being a simple sign, so a road sign for example or signage on a building. For over a hundred years, designers have arranged type, form, and image on posters, advertisements, packages, and other printed material, as well as information visualisations and graphics for newspapers and magazines. Motion graphics are also in the graphic design bracket, such as for the opening credits of a movie or an online video. Commercial websites, exhibition displays, digital displays, brochure design to book design are all fall under the graphic design bracket.
Design a brand is where the designer brings value. Similarly, business brand items, such as a business card, sign, logo, or an advertisement are all expressions of design, how those are experienced together and over time is the design work. All parts of the brand identity have been created considering the each part and thinking through how a target customer will encounter and then develop a relationship with that brand.
Designers are also responsible for interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. Editorial design for web and mobile is the most tangible example of content-driven work in this area, including publication websites, mobile apps, and blogs. Some design involves the presentation of streaming information, also known as data visualisation. Other designers work on digital products, which are digital services or platforms that can be brought to market. Product design for web and mobile is related to software design. Sometimes different designers work on the user interface design (UI), which mostly refers to the individual layouts of pages, and the user experience design (UX), or the total experience of the user as they move through a website or app.