Mobile SEO - WordPress SEO

We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing they look at before they go to sleep. People use them for everything – it’s become huge! Mobile phones have dramatically changed our lives, the way we use the web and, consequently, it has changed SEO. Mobile SEO helps you to reach customers and satisfy their needs while enjoying the experience.

Why is mobile SEO so important?

Mobile SEO is crucial because it helps you reach your your customers in the right place at the right time and and give them the very best experience. Mobile traffic has now eclipsed desktop traffic. Every day, more and more people are discovering the enormous advantages of the smartphone. Our whole lives are in these devices – it’s almost scary to see how attached we’ve become to our smartphones. Many people call it an extension of themselves and something they can’t live without. To reach these people you need a mobile SEO strategy.
Mobile does not necessarily mean on-the-go. Studies have found that people often grab the nearest device to look something up quickly and more often than not, that’s their smartphone. They use it to inform themselves about products before making the decision to buy something, any time, any place. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products or services.

Mobile SEO vs. desktop SEO

There’s quite a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and convert them into paying customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Three major themes still apply: focus on performance, user experience and content. In desktop SEO you’ll often focus more on the general public, while mobile SEO has more of a local focus.

Google’s mobile-first index

The importance of mobile SEO is made even clearer by Google’s recent announcement. At some point in 2018, Google will switch to a mobile-first index. What does this mean? For the first time, Google will determine rankings based on the quality of the mobile version of the site instead of the desktop version. A new Googlebot will crawl your mobile site and determine if its performance, content and user experience are up to scratch. If so, you get a better ranking. If it is lacking, other sites will rank higher and you could lose out. Even if you’re not focusing on mobile you will still be judged by your mobile site, so now’s the time to take action.
What’s more, in January 2018, Google announced that page speed will be a ranking factor for mobile searches from July of that same year:
“The “Speed Update” applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

Things will change

Right now, nobody knows exactly how the mobile-first indexing process will play out. We do know, however, that you must keep your mobile site crawlable by taking down all possible barriers such as poorly loading scripts and not blocking stuff in your robots.txt. It also has to load lightning fast if you want to be indexed well.
You can no longer present less information on your mobile site than on your desktop site. Your content has to be identical on both, because, soon, you will only rank based on the information on your mobile page.

Blog coutesy of https://yoast.com/mobile-seo-ultimate-guide/#important

Moving Graphics

Importance of Motion Graphics

Motion graphics a great way to get new attention to your product or service. This animation I created for Ottobock.

The world of designing has evolved significantly over the years. The graphics have come a long way from being just a design feature to gaining motion. Together with audio, these graphic motions are used for large multimedia assignments but their viewing experience depends largely on the quality of graphics.

Due to their versatility, motion graphics are very popular these days. Here are some aspects that make motion graphics a well-liked concept in online animation:

Motion graphics are easily adaptable to all kinds of industries and sectors. They can create social awareness on important issues by using lighter graphics. They are usable in training sector, gaming, education, kids learning etc.

In marketing, animation can set the right tone for branding of any product. In some cases, brands may even use motion graphics to repackage their brand and create an instant brand recall. Advertisers can also use this concept to promote their new products among potential customers.

With motion graphics, it becomes easier to attract viewers’ attention than simple pictures or motionless graphics.

This has been especially more successful with the kids as they now prefer to watch cartoons rather than just reading the comic books. Motion graphics are also becoming increasingly popular in teaching and training line.

Anything that uses animated videos has the ability to be learned easily and becomes easily remembered.

The cost of producing animation videos are much cheaper than producing actual video ones. Animated videos are shot using fewer characters, using environment that can be built in a studio. However, real videos require number of actors and different kind of equipment to materialise it.

The marketers can make the message simpler by using graphics motion in their videos. The information not only becomes easily comprehensible but can also be presented in a much more attractive way, that can be retained longer by the potential customers.

Motion graphics are built from the scratch, keeping close eye on even the smallest detail. This makes animation videos sharper and neater. However, real videos are not always able capture the smallest detail of every character as well as the surrounding.

You can tweak your motion graphics to suit the age group and the type of audience you are catering to. They can be anything from a short video to a full fledged movie. This versatility allows the creators to develop more aesthetic content.

Sometimes marketers are able to hit the right chord with potential audience by producing animated motion graphics that is an instant success. This success can take a brand to another level. Sometimes, even a small animated movie character can become popular with the audience which the company can manipulate to introduce corresponding merchandise.

As the motion graphics gained popularity, number of studios came up that promise you quality animated movies and videos. It is important to do your research well before you hire one for your project. 

Courtesy of :http://homeroadfilms.com/blog/importance-of-motion-graphics/

Celebrating 10 years in business

It's been ten years since Oxygin Design was born, going into business in 2006. Today I have so many lovely clients who are a pleasure to work with, they are the reason business has lasted so long! So thank you to all the clients past, present and future. ⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡

Help with Digital Marketing and Social Media.

Let Oxygin Design Studio help with your digital media marketing. We know that you are very busy running your business, so to take the niggling worry about social media and digital marketing away we take over for you. We take your digital presence over and feed your customers and potential clients with information and feedback about your products and services.

We know social media is a great tool for growing your online presence and to build your brand. Whether it’s Facebook, Twitter, Instagram, LinkedIn or Pinterest, we love them all! Social media also can help with SEO (search engine optimisation.) So the ranking of your website on search engines, for example on Google. We also use Pay Per Click (PPC) marketing, such as Google Adwords, we endeavour to make your website appear when your potential customers are searching for you.

We can send out email marketing campaigns so you stay in touch with your customers regularly and keep them in the loop with news, events, and your services and.

We can help your website even further by writing content for you. Keeping visitors interested and engaged in your site in the form on blogging.

We are happy to provide Google Analytic reports to show you the effects of the work we have been doing, so where the visitors to your website are coming from be it social media platforms or if they at the spending more time on your website reading blog posts we can tell.

Analysing data we can continually grow and develop your digital marketing activities. We look forward to working with you!