Importance of Motion Graphics
Motion graphics a great way to get new attention to your product or service. This animation I created for Ottobock.
The world of designing has evolved significantly over the years. The graphics have come a long way from being just a design feature to gaining motion. Together with audio, these graphic motions are used for large multimedia assignments but their viewing experience depends largely on the quality of graphics.
Due to their versatility, motion graphics are very popular these days. Here are some aspects that make motion graphics a well-liked concept in online animation:
Motion graphics are easily adaptable to all kinds of industries and sectors. They can create social awareness on important issues by using lighter graphics. They are usable in training sector, gaming, education, kids learning etc.
In marketing, animation can set the right tone for branding of any product. In some cases, brands may even use motion graphics to repackage their brand and create an instant brand recall. Advertisers can also use this concept to promote their new products among potential customers.
With motion graphics, it becomes easier to attract viewers’ attention than simple pictures or motionless graphics.
This has been especially more successful with the kids as they now prefer to watch cartoons rather than just reading the comic books. Motion graphics are also becoming increasingly popular in teaching and training line.
Anything that uses animated videos has the ability to be learned easily and becomes easily remembered.
The cost of producing animation videos are much cheaper than producing actual video ones. Animated videos are shot using fewer characters, using environment that can be built in a studio. However, real videos require number of actors and different kind of equipment to materialise it.
The marketers can make the message simpler by using graphics motion in their videos. The information not only becomes easily comprehensible but can also be presented in a much more attractive way, that can be retained longer by the potential customers.
Motion graphics are built from the scratch, keeping close eye on even the smallest detail. This makes animation videos sharper and neater. However, real videos are not always able capture the smallest detail of every character as well as the surrounding.
You can tweak your motion graphics to suit the age group and the type of audience you are catering to. They can be anything from a short video to a full fledged movie. This versatility allows the creators to develop more aesthetic content.
Sometimes marketers are able to hit the right chord with potential audience by producing animated motion graphics that is an instant success. This success can take a brand to another level. Sometimes, even a small animated movie character can become popular with the audience which the company can manipulate to introduce corresponding merchandise.
As the motion graphics gained popularity, number of studios came up that promise you quality animated movies and videos. It is important to do your research well before you hire one for your project.
Courtesy of :http://homeroadfilms.com/blog/importance-of-motion-graphics/
